MARQUE / STUDENT WRITING
Student blogs
Our take on marketing.
Marketing in the Age of AI: Are Brands Losing the Human Touch?
Where AI helps marketers—and what brands risk losing when the human voice disappears.
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Beef & Banter: When Brands Talk Like People
What brand rivalries and online banter reveal about the way companies talk to their audiences.
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The Illusion of Choice
How ownership, shelf space, and marketing shape the choices consumers think they are making.
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Can Faces Still Sell?
A look at celebrity endorsements, public perception, and the risks of putting a famous face on a brand.
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The Marketing Power of Nostalgia: Why the Past Still Sells
Why familiar characters, jingles, and memories keep finding their way into modern marketing.
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Brand India in Defence: How India Is Building Its Image as a Global Defence Power
How defence manufacturing, exports, and public communication are shaping India’s global image.
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Why Are Brands Talking Like Gen - Z?
From memes to comment sections: why brands are adopting Gen Z’s language, and when it falls flat.
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Stories That Sell: The Power of Narrative in Branding
How brands use stories to make their products memorable and build a connection with their audience.
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The Rise of Anti-Marketing
Why some brands are abandoning the polished sales pitch—and what happens when honesty becomes the message.
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