MARQUE / CASE STUDIES
Case studies
A closer look at business challenges, marketing decisions, and their results.
Renault in India: Anatomy of a Declining Brand in the Indian Passenger Vehicle Market
An analysis of Renault’s position in India, the car-buying journey, and possible routes to recovery.
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How Parle-G Became an Iconic Indian Brand
How affordability, distribution, and a recognisable identity helped Parle-G become an everyday Indian brand.
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The Marketing of Military Aviation: How Fighter Aircraft Become Global Brands
A comparison of the positioning, partnerships, and national identities behind Rafale, Tejas, and the F-35.
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MAGGI: THE ART OF COMING BACK
A study of Maggi’s product recall, return to shelves, and efforts to rebuild consumer trust.
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How DailyObjects Conquered the Indian Market
How DailyObjects built a design-led accessories business and expanded from online sales into physical retail.
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AMUL: THE ART OF STAYING RELEVANT
How the Amul Girl and topical advertising have kept a familiar brand part of public conversation.
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When Localization Goes Wrong: The Dolce & Gabbana China Crisis
What Dolce & Gabbana’s China campaign reveals about localization, cultural judgement, and crisis response.
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From a Child’s Treat to India’s Favourite Meetha: How Cadbury Dairy Milk Grew in India
How Dairy Milk expanded from a children’s treat into everyday celebrations, rituals, and gifting in India.
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How Minimalist Built a ₹2,955 Crore Skincare Brand in Four Years
How ingredient transparency, pricing, and direct-to-consumer distribution shaped Minimalist’s growth and its acquisition by HUL.
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